Ella McCrystal is the Clinical Lead and Educator at Novus DNA, responsible for guiding the clinical direction and supporting the educational framework of the brand.

Her role is to ensure that the principles behind Novus are grounded in how the body actually functions, and that complex concepts are translated into clear, practical understanding.

Her background is in clinical practice, working with individuals experiencing burnout, cognitive fatigue, emotional dysregulation, and chronic stress.

Through this work, a consistent pattern emerged:

• People often knew what to do
• But their biology was not supporting them to do it consistently
• Energy systems were depleted
• Stress responses were dysregulated
• Recovery was compromised
• This led to the development of her framework, The Neuroelectrics Method
• A system focused on recalibration rather than force
• Supporting the body and mind to operate more efficiently
• Rather than pushing harder against fatigue, stress, or decline

Her work centres around the systems that underpin performance:

• Neurological function
• Metabolic health
• Hormonal balance
• Cellular energy
• At Novus DNA, this perspective supports the wider brand approach

Products are designed to align with these systems using:

• Bioavailable forms
• Active nutrients
• Synergistic formulation

Ella’s role is to contribute clinical insight and provide educational clarity, helping ensure that what Novus delivers is both grounded and usable in real life, clear, practical and aligned with how the body works under pressure.  

Julie Dawson leads women’s health and hormonal performance at Novus DNA. Her focus is helping women understand and navigate perimenopause, menopause, and long-term health without confusion or guesswork. Her approach is grounded in a simple reality: the changes many women experience are not random; they are biological.

As hormones shift:

• Energy becomes less stable
• Muscle mass is harder to maintain
• Recovery slows
• Sleep and mood are affected

Yet many women are told to push through it. Julie’s role is to change that. As a Menopause Coach and Level 3 Diet & Nutrition Advisor, she translates these changes into clear, practical strategies that fit into real life.

Her approach combines:

• Strength training
• Nutrition
• Targeted supplementation
• Simple structure
• No extremes
• No unnecessary complexity

Within Novus DNA, Julie ensures women have access to clear guidance and structured protocols that support their body through each stage. Her focus is not just managing symptoms; it is helping women maintain strength, energy, and clarity as they move through hormonal change.