{"title":"Discovery Packs","description":"\u003cp\u003eNot sure where to start? Our Discovery Packs are designed as a simple, focused entry point into the Novus DNA range.\u003c\/p\u003e\n\u003cp\u003eEach option gives you an easy way to experience a targeted part of the Novus DNA system, whether through an individual product introduction or a carefully selected product combination.\u003c\/p\u003e\n\u003cp\u003eChoose your focus, discover your routine, and begin building your Novus DNA.\u003c\/p\u003e","products":[{"product_id":"longevity-7-capsules","title":"Longevity+ (7 Servings)","description":"\u003cp class=\"p1\"\u003eNovus DNA Longevity+ is a food supplement formulated with nicotinamide riboside chloride (NR-CL), pterostilbene, trimethylglycine (TMG), and piperine, designed to support cellular nutrition as part of a balanced diet and long-term wellbeing routine.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe formulation is intended for individuals interested in research-informed nutritional ingredients that support normal cellular processes over time, without stimulants or added sugars.\u003c\/p\u003e","brand":"Novus DNA","offers":[{"title":"Default Title","offer_id":58238259855747,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/2162\/1891\/files\/Longevity_74e7ae22-1687-4341-8536-0debf35f2c2c.jpg?v=1781353570"},{"product_id":"metabolic-7-days","title":"Metabolic+ (7 Servings)","description":"\u003cp class=\"p1\"\u003eNovus DNA Metabolic+ is a food supplement combining berberine and milk thistle extract in a carefully formulated daily blend designed to support normal metabolic processes as part of a balanced diet and active lifestyle.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe formulation is intended for individuals seeking botanical-based nutritional support to complement everyday energy metabolism, without stimulants or added sugars. Metabolic+ reflects a measured, long-term approach rather than short-term or aggressive interventions.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMetabolic+ and Lifestyle\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNovus DNA Metabolic+ is designed to be used as part of a broader lifestyle approach, including regular movement, resistance training, balanced nutrition, adequate protein intake, and moderation of refined carbohydrates and sugars.\u003c\/p\u003e","brand":"Novus DNA","offers":[{"title":"Default Title","offer_id":58238279123331,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/2162\/1891\/files\/Metabolic_f3de9758-8f51-4203-a943-3ad7f8cc3b67.jpg?v=1781354216"},{"product_id":"lion-s-mane-mushroom-7-servings","title":"Lion’s Mane Mushroom (7 Servings)","description":"\u003cp class=\"p1\"\u003eNovus DNA Lion’s Mane is a mushroom-based food supplement formulated using a concentrated extract derived exclusively from the fruiting body of Hericium erinaceus.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe product is designed for individuals seeking functional mushroom nutrition as part of a balanced diet and modern lifestyle. By focusing on ingredient quality, sourcing, and extraction approach, Novus DNA Lion’s Mane delivers a measured, everyday formulation rather than short-term or stimulant-led products.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA carefully selected extraction process is used to provide a broad spectrum of naturally occurring mushroom compounds, reflecting a quality-first formulation strategy aligned with long-term use.\u003c\/p\u003e","brand":"Novus DNA","offers":[{"title":"Default Title","offer_id":58238291739011,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/2162\/1891\/files\/Lion_sMane.jpg?v=1781354819"},{"product_id":"micronised-creatine-7-servings-1","title":"Micronised Creatine (7 Servings)","description":"\u003cp\u003eNovus DNA Micronised Creatine is a food supplement providing 100% pure creatine monohydrate in a finely micronised powder, formulated for smooth mixing and easy daily use.\u003c\/p\u003e\n\u003cp\u003eCreatine is a naturally occurring compound found in muscle cells, where it plays a role in the rapid regeneration of adenosine triphosphate (ATP), the body’s primary energy molecule during short bursts of intense activity.\u003c\/p\u003e\n\u003cp\u003eNovus DNA Micronised Creatine is designed to complement a balanced diet and active lifestyle, and is commonly used by individuals following structured training or fitness routines.\u003c\/p\u003e","brand":"Novus DNA","offers":[{"title":"Default Title","offer_id":58238295277955,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/2162\/1891\/files\/Creatine_99a223d0-4f03-4a29-9ca2-85413c1a1060.jpg?v=1781354981"},{"product_id":"hydrolysed-collagen-copy","title":"Hydrolysed Collagen (7 Servings)","description":"\u003cp class=\"p1\"\u003eNovus DNA Hydrolysed Collagen is a food supplement delivering ultra-premium Type I and Type III collagen peptides, selected for their relevance to skin, joints, tendons, and connective tissue.\u003cbr\u003e\u003cbr\u003eThe collagen is enzymatically hydrolysed to a low molecular weight (approximately 2–3 kDa), a form widely used in collagen supplementation due to its suitability for digestion and utilisation.\u003cbr\u003e\u003cbr\u003eEach 10 g serving provides a characteristic amino acid profile, including glycine (22 %), proline, and hydroxyproline, amino acids that are naturally concentrated in collagen-rich structures such as skin, cartilage, tendons, ligaments, and connective tissue.\u003c\/p\u003e","brand":"Novus DNA","offers":[{"title":"Default Title","offer_id":58238297014659,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/2162\/1891\/files\/Collagen_50855a8f-e937-4a8d-bb26-0c08fccb0eb0.jpg?v=1781355084"},{"product_id":"essential-7-servings","title":"Essential+ (7 Servings)","description":"\u003cp class=\"p1\"\u003eNovus DNA Essential+ is a food supplement combining vitamin D3, vitamin K2 (MK-7), and magnesium in a carefully balanced daily formulation designed for routine nutritional support.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDeveloped to complement a balanced diet and modern lifestyle, Essential+ brings together three widely recognised micronutrients that are commonly included in everyday supplementation, particularly where dietary intake or sun exposure may be inconsistent.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRather than focusing on high-dose or isolated nutrients, Novus DNA Essential+ reflects a measured, foundational approach, delivering ingredient forms selected for practicality, stability, and suitability for daily use.\u003c\/p\u003e","brand":"Novus DNA","offers":[{"title":"Default Title","offer_id":58238396891523,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/2162\/1891\/files\/Essential_24f9577f-d2b6-4b86-b27d-a72ec9a9a3dd.jpg?v=1781354575"}],"url":"https:\/\/novusdna.com\/collections\/discovery-packs.oembed","provider":"Novus DNA","version":"1.0","type":"link"}